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Ushikoi Shibuya

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Summary
Restaurant Details
Dining Courses
Location
For each guest that dines at this restaurant, byFood will donate 10 meals
Location
Cuisine
Yakiniku (BBQ)
Average cost
Dinner: ¥9,000 - ¥11,000

A laid-back yakiniku restaurant in Shibuya, with a focus on lean cuts of wagyu beef and unbeatable price-performance.

Restaurant Details

Location, location, location. Ushikoi’s Shibuya outlet is conveniently located on Shibuya’s bustling Meiji-dori, a lively street running northward from the Scramble Crossing to Miyashita Park. There, visitors will find all manner of Japan’s traditional foods and the din of merrymaking crowds — and perhaps no Japanese traditional food better embodies merrymaking than yakiniku.


The popularity of Ushikoi’s Shibuya outlet doesn’t just stem from its location, but rather also its commitment to affordability and price-performance ratio. This is the philosophy of its founder “Koinosuke,” who only appears as a fictional superhero, wearing a full Superman-like outfit and paper lantern on his face to hide his true identity.


Growing up in a lower-income household, Koinosuke made it his life’s mission to make yakiniku an everyday luxury for the common man, rather than the once-a-month indulgence imposed on his family by their limited budget. As such, the first Ushikoi was founded in 2012 in Kanda, with a clear focus on not providing the most fatty and marbled meats, but those that would give the best price-performance ratio.


This meat comes from the finest wagyu producers in western Japan, incorporating some of the finest brands from suppliers based in regions famous for their wagyu beef, like Saga, Kagoshima and Miyazaki Prefectures.


But unlike most yakiniku restaurants, Ushikoi eschews the typical practice of choosing the most marbled meat possible, in favor of serving leaner meats. The logic is that eating too much fatty meat leaves one with a sickly feeling afterwards, explains Koinosuke.


As such, each cut at Ushikoi is chosen for its “lean flavor,” and is prepared in a manner that brings out the characteristic flavor of that specific cut of meat. This emphasis on lean meat makes the restaurant popular with women and athletes, or those looking to indulge in a lot of yakiniku without feeling too guilty afterwards.


Perhaps the dish at Ushikoi that best reflects the philosophy is the “Peace Beef.” Dubbed “pure edible protein,” the Peace Beef is a hand-cut piece of beef that is said to have half the fat of a typical beef loin, and an even deeper flavor. Another popular item is the “neginchu,” which is chopped green onions in spicy sauce, then wrapped in cuts of meat — an explosion of spice, umami and pure lean meat flavors in a single bite.

Dining Courses
Reservation Only: Wagyu Course
Morning, Afternoon, Evening
¥8,800
(Tax Incl.)
Select

An affordable reservation-only course that celebrates wagyu beef at reasonable prices. Aside from the yaki-suki-style Miyazaki beef sirloin, this course also features the Ushikoi signatures of “neginchu” and, of course, the famed “Peace Beef”.

Show more

An affordable reservation-only course that celebrates wagyu beef at reasonable prices. Aside from the yaki-suki-style Miyazaki beef sirloin, this course also features the Ushikoi signatures of “neginchu” and, of course, the famed “Peace Beef”.

Show more
¥8,800
(Tax Incl.)
Select
Reservation Only: Wagyu Premium Course
Morning, Afternoon, Evening
¥11,000
(Tax Incl.)
Select

A reservation-only course that features wagyu beef as various centerpieces, including a beautiful melt-in-your-mouth Miyazaki beef sirloin cooked in yaki-suki style, as well as nigiri sushi that’s topped with wagyu beef, then broiled with a blowtorch. Of course, this course includes the Ushikoi signatures of neginchu and the famous “Peace Beef,” as well as a drink of choice.

Show more

A reservation-only course that features wagyu beef as various centerpieces, including a beautiful melt-in-your-mouth Miyazaki beef sirloin cooked in yaki-suki style, as well as nigiri sushi that’s topped with wagyu beef, then broiled with a blowtorch. Of course, this course includes the Ushikoi signatures of neginchu and the famous “Peace Beef,” as well as a drink of choice.

Show more
¥11,000
(Tax Incl.)
Select

Ushikoi Shibuya Remarks

  • Guests with dietary restrictions and/or food allergies should inform the restaurant beforehand. The restaurant might not be able to accommodate guests who make same-day requests.

  • Guests are requested to note that the restaurant may not be able to accommodate certain dietary restrictions.

  • The course menu content listed below is an example, and is subject to change based on seasonal availability.

  • The restaurant cannot always guarantee that it can provide guests with their preferred seating options after a reservation due to availability.

  • The pictures provided are for illustrative purposes.

Ushikoi Shibuya Business Days

Sunday
11:30 AM
02:00 PM
-
04:30 PM
11:00 PM
Monday
11:30 AM
02:00 PM
-
04:30 PM
11:00 PM
Tuesday
11:30 AM
02:00 PM
-
04:30 PM
11:00 PM
Wednesday
11:30 AM
02:00 PM
-
04:30 PM
11:00 PM
Thursday
11:30 AM
02:00 PM
-
04:30 PM
11:00 PM
Friday
11:30 AM
02:00 PM
-
04:30 PM
11:00 PM
Saturday
11:30 AM
02:00 PM
-
04:30 PM
11:00 PM

Ushikoi Shibuya Address

Momose Building 1F/B1F, 1-24-4 Shibuya-ku, Tokyo 150-0002

Ushikoi Shibuya Access Info

  • Ushikoi Shibuya is located along Meiji-dori, a 1-minute walk from Shibuya Station.

Ushikoi Shibuya Phone Number

03-6419-7122

Ushikoi Shibuya Cancellation Policy

Cancel your reservation at least 3 days before the dining start time to receive a full refund minus a 3.2% transaction fee.

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Restaurant location

Over 14 million residents call Tokyo home. Functioning as Japan's economic and cultural center, it's no surprise the metropolis often appears at the top of travelers' bucket lists. Here, you can find everything from traditional tea houses to futuristic skyscrapers.

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Reserve This Restaurant
from
¥8,800
Find Menu Options
INSTANT CONFIRMATION
Free cancellation (3 days notice)
For each guest that dines at this restaurant, byFood will donate
10 meals
Frequently Asked Questions

What are some of the signature dishes at Ushikoi Shibuya?

Ushikoi Shibuya’s most famous dish is its “Peace Beef,” which is a hand-cut slice of meat meant to minimize fat and maximize protein. Another popular order is the “neginchu,” which is a bundle of green onions in a spicy sauce that is then wrapped in meat. Available in a la carte is also the “ippon harami,” or “one-piece skirt steak.”

Are there English menus at Ushikoi Shibuya?

Like all other Ushikoi restaurants, Ushikoi Shibuya has English menus, as well as Japanese and Korean.
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