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Ushikoi Shinjuku

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Summary
Restaurant Details
Dining Courses
Location
For each guest that dines at this restaurant, byFood will donate 10 meals
Location
Cuisine
Yakiniku (BBQ)
Average cost
Dinner: ¥9,000 - ¥11,000

Lean cuts of wagyu beef mean deeper flavor and a better price-performance ratio here at this yakiniku restaurant in Shinjuku.

Restaurant Details

Just north of Shinjuku’s popular Kabukicho district and Seibu-Shinjuku Station sits Ushikoi Shinjuku, the go-to place for affordable yakiniku in the area. It’s a popular choice for Kabukicho frequenters for a night out on the town — though it’s just a few blocks from the Godzilla head and just north of the Tokyu Kabukicho Tower, it sheds the seedier image that most Kabukicho outlets tend to have.


Nonetheless, it maintains the quiet, relaxed atmosphere of an establishment frequented by locals. Its interior decor uses an abundance of wood, leading to it being a common shooting location for local dramas.


But the popularity of Ushikoi’s Shinjuku outlet doesn’t just stem from its location, but rather also its commitment to affordability and price-performance ratio. This is the philosophy of its founder “Koinosuke,” who only appears as a fictional superhero, wearing a full Superman-like outfit and paper lantern on his face to hide his true identity.


Growing up in a lower-income household, Koinosuke made it his life’s mission to make yakiniku an everyday luxury for the common man, rather than the once-a-month indulgence imposed on his family by their limited budget. As such, the first Ushikoi was founded in 2012 in Kanda, with a clear focus on not providing the most fatty and marbled meats, but those that would give the best price-performance ratio.


This meat comes from the finest wagyu producers in western Japan, incorporating some of the finest brands from suppliers based in regions famous for their wagyu beef, like Saga, Kagoshima and Miyazaki Prefectures.


But unlike most yakiniku restaurants, Ushikoi eschews the typical practice of choosing the most marbled meat possible, in favor of serving leaner meats. The logic is that eating too much fatty meat leaves one with a sickly feeling afterwards, explains Koinosuke.


As such, each cut at Ushikoi is chosen for its “lean flavor,” and is prepared in a manner that brings out the characteristic flavor of that specific cut of meat. This emphasis on lean meat makes the restaurant popular with women and athletes, or those looking to indulge in a lot of yakiniku without feeling too guilty afterwards.


Perhaps the dish at Ushikoi that best reflects the philosophy is the “Peace Beef.” Dubbed “pure edible protein,” the Peace Beef is a hand-cut piece of beef that is said to have half the fat of a typical beef loin, and an even deeper flavor. Another popular item is the “neginchu,” which is chopped green onions in spicy sauce, meant to be wrapped in meat for an explosion of spice, umami and pure lean meat flavors in a single bite.

Dining Courses
Reservation Only: Wagyu Course
Morning, Afternoon, Evening
¥8,800
(Tax Incl.)
Select

An affordable reservation-only course that celebrates wagyu beef at reasonable prices. Aside from the yaki-suki-style Miyazaki beef sirloin, this course also features the Ushikoi signatures of “neginchu” and, of course, the famed “Peace Beef”.

Show more

An affordable reservation-only course that celebrates wagyu beef at reasonable prices. Aside from the yaki-suki-style Miyazaki beef sirloin, this course also features the Ushikoi signatures of “neginchu” and, of course, the famed “Peace Beef”.

Show more
¥8,800
(Tax Incl.)
Select
Reservation Only: Wagyu Premium Course
Morning, Afternoon, Evening
¥11,000
(Tax Incl.)
Select

A reservation-only course that features wagyu beef as various centerpieces, including a beautiful melt-in-your-mouth Miyazaki beef sirloin cooked in yaki-suki style, as well as nigiri sushi that’s topped with wagyu beef, then broiled with a blowtorch. Of course, this course includes the Ushikoi signatures of neginchu and the famous “Peace Beef,” as well as a drink of choice.

Show more

A reservation-only course that features wagyu beef as various centerpieces, including a beautiful melt-in-your-mouth Miyazaki beef sirloin cooked in yaki-suki style, as well as nigiri sushi that’s topped with wagyu beef, then broiled with a blowtorch. Of course, this course includes the Ushikoi signatures of neginchu and the famous “Peace Beef,” as well as a drink of choice.

Show more
¥11,000
(Tax Incl.)
Select

Ushikoi Shinjuku Remarks

  • Guests with dietary restrictions and/or food allergies should inform the restaurant beforehand. The restaurant might not be able to accommodate guests who make same-day requests.

  • Guests are requested to note that the restaurant may not be able to accommodate certain dietary restrictions.

  • The course menu content listed below is an example, and is subject to change based on seasonal availability.

  • The restaurant cannot always guarantee that it can provide guests with their preferred seating options after a reservation due to availability.

  • The pictures provided are for illustrative purposes.

Ushikoi Shinjuku Business Days

Sunday
11:30 AM
02:00 PM
-
04:30 PM
11:00 PM
Monday
04:30 PM
11:00 PM
Tuesday
04:30 PM
11:00 PM
Wednesday
04:30 PM
11:00 PM
Thursday
04:30 PM
11:00 PM
Friday
04:30 PM
11:00 PM
Saturday
11:30 AM
02:00 PM
-
04:30 PM
11:00 PM

Ushikoi Shinjuku Address

HHK Building 1F, 2-45-8 Kabukicho, Shinjuku-ku, Tokyo 160-0021

Ushikoi Shinjuku Access Info

  • Ushikoi Shinjuku is located a 1-minute walk from the North Exit of Seibu-Shinjuku Station, or a 7-minute walk from JR Shinjuku Station’s East Exit.

Ushikoi Shinjuku Phone Number

03-6452-4115

Ushikoi Shinjuku Cancellation Policy

Cancel your reservation at least 3 days before the dining start time to receive a full refund minus a 3.2% transaction fee.

Read more

Restaurant location

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Reserve This Restaurant
from
¥8,800
Find Menu Options
INSTANT CONFIRMATION
Free cancellation (3 days notice)
For each guest that dines at this restaurant, byFood will donate
10 meals
Frequently Asked Questions

What are some of the signature dishes at Ushikoi Shinjuku?

Ushikoi Shinjuku’s most famous dish is its “Peace Beef,” which is a hand-cut slice of meat meant to minimize fat and maximize protein. Another popular order is the “neginchu,” which is a bundle of green onions in a spicy sauce that is then wrapped in meat. Available in a la carte is also the “ippon harami,” or “one-piece skirt steak.”

Are there English menus at Ushikoi Shinjuku?

Like all other Ushikoi restaurants, Ushikoi Shinjuku has English menus, as well as Japanese and Korean.
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